Enterprise 2.0 – The Art of Letting Go

Enterprise 2.0 – The Art of Letting Go

Despite recession and economic crisis, the research house Gartner* warns businesses not to refrain from IT innovation and to continue to invest specifically in technology that can boost innovation and strengthen the competitive position. Web 2.0 technologies help to reduce costs in the long run and enable interactive communication. A new culture of open dialogue is created between partners, customers and staff: a vibrant exchange of knowledge, feedback, and criticism, which fosters creativity and product innovation.

The book contains articles by renowned international authors in the field such as Andrew McAfee, Don Tapscott, and David Weinberger, while also presenting selected case studies from Nokia, SAP, Vodafone, and others. The authors address the question of how Web 2.0 technologies can be usefully incorporated as tools within the enterprise. How can one best utilize the advantages and potential represented by Enterprise 2.0? How will an enterprise culture need to change in order to survive as an Enterprise 2.0 organization? Does management benefit from “letting go” and delegating its authority?

* http://www.gartner.com/it/products/research/media_products/book/hypecycle_video.jsp?v=2





Enterprise 2.0 – Die Kunst, loszulassen

Trotz Rezession und Wirtschaftskrise mahnt das Analystenhaus Gartner* Unternehmen, auf innovationsfördernde IT nicht zu verzichten und gezielt in Technologien zu investieren, die die Innovationskraft stützen und die Wettbewerbsposition stärken. Web 2.0 Technologien können helfen, Kosten auf Dauer zu senken und ermöglichen eine aktive Kommunikation und eine Kultur des offenen Dialogs zwischen Mitarbeitern, Partnern und Kunden: Ein reger Wissensaustausch, Feedback und Kritik fördern Kreativität und Innovationen.

Das Buch enthält Fachbeiträge namhafter internationaler Autoren wie Andrew McAfee, Don Tapscott, David Weinberger sowie Case Studies von Nokia, SAP, Vodafone u.v.m. Die Autoren gehen der Frage nach, wie Web-2.0-Technologien als Werkzeug für Unternehmen sinnvoll eingesetzt werden können. Was bedarf es, um die Vorteile und die Potenziale eines Enterprise 2.0 zu nutzen? Wie müssen sich Unternehmenskulturen verändern, um als Enterprise 2.0 bestehen zu können? Lohnt es sich für das Management, loszulassen und Kontrolle abzugeben?

* http://www.gartner.com/it/products/research/media_products/book/hypecycle_video.jsp?v=2

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